Introduction
Skittles are one of the most popular candies in the world. From the United States to the United Kingdom and beyond, these colorful treats have been delighting people of all ages for decades. But when were skittles invented? This article will explore the history of skittles, from their origins to their evolution over time. We’ll uncover the story behind the invention of skittles, trace back to its inception, and provide a timeline of the candy’s development.
A Historical Perspective on the Invention of Skittles
Skittles were invented by British company Wm. Wrigley Jr. Company in 1974. The original flavors were lemon, lime, orange, grape, and strawberry. Today, skittles come in a variety of flavors including tropical, sour, wild berry, sweet heat, and more. The candy is currently manufactured and marketed by the American company Mars, Incorporated, which acquired Wrigley in 2008.
Exploring the Origins of Skittles Candy
The story behind the invention of skittles is rooted in the idea that a little color can make life more enjoyable. According to Wrigley’s marketing director at the time, skittles were created with the intention of bringing a “rainbow of fruit flavor” to consumers. The original skittles packaging featured a rainbow-colored logo and the slogan “Taste the Rainbow”, which has become an iconic phrase associated with the brand.
In order to understand the history behind skittles, it’s important to look back to the candy’s origins. Skittles was first developed in the United Kingdom in the early 1970s. The name “skittles” was inspired by the traditional British game of the same name. The game involves throwing wooden pins at a round target, and the aim is to knock down as many pins as possible. The connection between the game and the candy is that they both involve bright colors, making them visually appealing and fun.
How Skittles Came to Be: A Timeline
Let’s take a look at the timeline of skittles’ invention and evolution:
Early Beginnings
1974: Wm. Wrigley Jr. Company introduces skittles in the United Kingdom.
Evolution of the Brand
1980s: Skittles makes its way to the United States and other countries around the world.
1990s: Skittles introduces new flavors such as Wild Berry and Tropical.
2000s: Skittles becomes one of the most popular candies in the world.
2008: Mars, Incorporated acquires Wrigley and takes over production of skittles.
Conclusion
Skittles have come a long way since their invention in the mid-1970s. From its humble beginnings in the UK to its current status as one of the world’s most popular candies, skittles has certainly made its mark on the world of confectionery. The candy’s success is undoubtedly due to its fun and vibrant colors, as well as its delicious range of flavors.
Whether you’re a fan of the classic flavors or prefer the more exotic varieties, there’s no denying that skittles are a timeless treat. So next time you reach for a bag of skittles, take a moment to appreciate the history behind this iconic candy.
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