Google Reviews vs. Facebook Reviews

Online reviews are an integral part of any business. Over the past few years, platforms like Google Reviews Vs. Facebook reviews have made their mark in the industry. 

And we are sure as a business owner, you would want to come off as a polished brand to your target audience. But meanwhile, it is also important to note that managing these reviews has no one-size-fits-all path.

There are different approaches when it comes to online reputation management. There is no denying that platforms like Google reviews and Facebook reviews are essential for any business. But how significant is their influence? Let us clarify this with two statistics.

Facebook holds 19% of all customer reviews. And at the same time, 63% of consumers say they are likely to check reviews on Google before visiting a business. And note that this statistic is more than other business review sites. Many companies have even started embedding Google reviews widgets and Facebook reviews widgets on their websites.

But whom to focus on more? We know you are struggling with this question. And this is why we are here. 

In this blog, we will find out which one is better for your small business. So follow along to know more, and thank us later.

An Open Comparison Between Google Reviews Vs. Facebook  Reviews:

Customers talk, and the internet listens. It depends on your strategies and how you get the best out of them. Positive online reviews build a sense of trust for your potential customers. At the same time, an unmanaged set of negative thoughts can affect your business in the long run. Review trackers have revealed that 94% of consumers say a bad review has convinced them to avoid an interaction with a business. 

Have a look at the comparison between Google Reviews and Facebook Reviews. And make your own decisions. 

#1. Google Reviews As A Review Platform

Let’s be honest. Google Reviews is by far the premium review platform on the internet. As per the report by Woosuite, 59% of buyers choose Google to read reviews online. And owing to the data, we can say that Google Reviews can boost your business. This is because there are so many benefits when a company opts for Google reviews. 

For starters, Google reviews as a platform are the most accessible platform, which brings transparency to the customers as well as the business. Besides, Google reviews are also helpful when it comes to SEO.

Believe it or not, Google reviews are one factor in your SEO rankings as they state trustworthiness. This tells Google that you are popular among your target customer. Hence, Google improves your relevance in the market. Moreover, Google reviews also contain the keywords that define your business and sometimes also the location. This helps Google reviews to gain a clearer picture of your business. Eventually, pushing your SEO rankings upwards. Moreover, having a well-managed Google My Business account can give you blessed online visibility. 

You can also leverage all the benefits of Google Reviews by bringing them to your website. When you add Google review widget on a website, it helps create a bandwagon effect on your target customers. A set of Google reviews featured on your website will encourage them to leave reviews for your business and get featured on a brand’s website. Besides, it also helps them discover that their opinions matter to the brand. 

#2. Facebook Reviews As A Review Platform 

Facebook Reviews are also known as Facebook recommendations. eMarketer has revealed that 18.3% of U.S. adults purchased Facebook in the last year. Besides that, a report by Hootsuite says that 2 out of 3 Facebook users visit a local business Page at least once a week. This proves that despite being a social media platform, people surf on the podium with purchasing intent. 

While it is true that Facebook reviews do not help you with SEO benefits, at the same time, most people are using Facebook. And looking at the nature of the platform, people feel safe while expressing their opinions and recommendations. 

And as per Financial Express’s report, Facebook, the world’s largest social networking site with over one billion users globally, has more than 40 million active small business pages on this platform. This specifies that the platform is made for conversion. Using the opportunity, a business owner can converse with their customers, further creating a better relationship with them. 

Facebook reviews can also become a reliable source for your target audience. And you can embed Facebook review widget on your website. The only trick is knowing whether your target audience resonates with Facebook. If they do, you are all good to showcase Facebook reviews on your website. 

The Final Conclusion

As a business owner, you should know how you market your business is essential. And reviews play an excellent part in your marketing strategies. But here’s the verdict. The expansive or expressive nature of Google Reviews is the most effective way to reach out and secure more clients. Not only Google reviews but a Facebook review widget for your business is hugely beneficial. You can drive traffic to your company and its website with the help of Google reviews in no time. 

Therefore, you should have a full grip over Google reviews as a business owner. Remember that your customers want social proof for your business. And Google Review platform being omnipresent, has proved to be the most effective platform for any business.

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By Daisy Smith

I’m Daisy - a digital marketer that has a passion for writing and exploring new marketing trends and innovations. My interest lies in social media platforms, tools (like Instagram, Facebook, Twitter, Google Review Widget and etc.), and digital marketing trends.

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