You know that Linkedin is the place to be if you want to build a professional network and get ahead in your field. But while there are dozens of strategies for finding the best contacts and getting noticed, one thing stands out from the rest: having lots of followers.
Of course, it’s not enough just to have followers; you want engaged, loyal followers who are interested in what you have to say. That’s why I’m here to tell you about the 8 best strategies for growing your following on Linkedin organically.
If you’ve been hustling and grinding on Linkedin but feel like your progress has been stalled, this article is here to help. Not only will I give you tips for finding more engaged followers, but I’ll also tell you how to keep them around and keep them interested. Let’s dive in!
Why You Need Followers
Having a strong LinkedIn network of followers and connections can open up many opportunities to expand your reach and grow your presence. No matter what field you’re in, having a bunch of followers on LinkedIn is an incredibly useful tool to grow your career or business.
But how do you get them? Going out and requesting connections with people can be a slow process, and buying followers will only hurt your brand in the long run. The best way to get more followers organically is by following some tried-and-true strategies that will work for any professional.
These include optimizing your profile with key words, engaging with content related to your industry, staying active on the platform, offering value to potential followers, cross-promotion with other social media accounts, leveraging employee networks, guest blogging on other sites, and joining relevant groups or discussions.
By implementing these techniques into your Linkedin strategy consistently over time, you’ll begin to see steady growth in the number of followers you have who are genuinely interested in what you have to say!
Crafting a LinkedIn Profile That Attracts Attention
The key to amassing followers on LinkedIn is having a strong, attractive profile. If you want people to be scrolling through your feed, you need to give them a compelling reason to keep reading. And that’s exactly what your profile is for; it’s all about presenting yourself in the best light possible, and showing readers why they should follow you.
Here are a few tips for creating a profile that will make people sit up and take notice:
- Choose relevant visuals for your banner and profile pics; they should be professional-looking, clear, and reflective of the content you post.
- Write an eye-catching headline that accurately characterizes who you are and the value you offer.
- Share new information regularly in your summary or profile sections so readers know what you’re up to and why they should follow you.
- Incorporate keywords related to your field—it helps boost search engine results.
- Connect with others in your professional network by responding to comments and following other influencers in your industry.
By following these guidelines, you’ll set yourself up to create an attention-grabbing LinkedIn profile that followers will flock to!
Engage the Community: Comment, Like & Share
Getting Linkedin followers isn’t only about getting yourself out there – it’s also about engaging with the community. That’s why one of the best strategies for success is to comment, like and share content that other people have created.
Not only does this show that you’re active on the platform, but when you comment, like, and share other peoples’ content, you’re increasing your engagement rate and visibility. This can lead to more people wanting to follow you as they feel like they know who you are and what type of content you produce.
Plus, by engaging with other people’s content, you’re also building relationships with them—and that in turn can lead to more followers! Here are some tips on how to engage the community:
- Follow influencers in your niche – go through their posts and comment on anything relevant or interesting.
- Look for trending topics and conversations within your industry – join these conversations with meaningful comments so people can see your expertise.
- Share content from other sources in addition to sharing your own posts – it’s a great way to gain exposure while showing support to others in your industry.
- Join discussion groups related to your industry – these can be great places to engage both peers and influencers alike.
Use Hashtags and Keywords to Increase Visibility
Let’s get visible to the right people! Hashtags have been around for quite a while now and are more powerful then ever. To get the most out of them, you can use keywords that will help your post stand out. This way, you’ll attract viewers from outside your network who could potentially follow you.
Strategize Your Hashtags and Keywords
Create a plan around your hashtag and keyword usage to make sure they’re relevant to your topic and brand. Plus, take advantage of trending hashtags related to your post or industry when possible. Just make sure you’re using them in a meaningful way and not just for the sake of using them – that won’t do any good!
Follow People in Your Industry
Following other people in your industry or with similar interests will make it easier for others to find you. Plus, connecting with like-minded people helps build relationships, which is always helpful when it comes to growing an audience.
Beef Up Your Content
The better quality content you produce, the greater chance followers will be attracted to it simply because they’ll find value in what you share – whether it’s an interesting article or an eBook they can download. Use this opportunity to put yourself out there as a thought leader in your field; then watch as the followers start piling up!
Take Advantage of Accreditations and Awards
Now you’re probably wondering how on earth to get followers on LinkedIn organically… well, taking advantage of accreditations and awards or any kind of recognition is a great way to do it! Think about it: when someone gives you a shout out, or recognizes your work or business, people will pay attention.
Highlighting awards and accreditations in the specific ‘Accreditations & Awards’ section LinkedIn provides for users is a great way to generate interest in your brand and draw the attention of potential followers. Make sure to include any press coverage you may have received as well so that potential connections know how ‘newsworthy’ your business may be.
Other ways to showcase your awards and accreditations are including tags in public posts as well as sharing significant accomplishments through updates/ stories. Having an engaged network who notices even small recognition will help build your followership without a doubt!
Find & Join Relevant Groups
One way to build an organic following is to find and join relevant groups. This will give you access to like-minded professionals, who may be interested in the same topics as you. You’ll also be able to discuss your work with others in the group, share ideas, and get feedback on your work.
The key here is making sure that the groups you join are actually relevant to your industry or interests. Joining a random group won’t do much for your profile, but joining a targeted group will increase your visibility and make it easier to build an audience of engaged followers.
Here’s how to find relevant groups:
- Look at what kind of groups your connections are in, and join them if they’re relevant.
- Use LinkedIn’s search bar to look for groups related to specific industries or topics that you’re interested in.
- Search for keywords related to your field and look through the results for potential matches.
- Take advantage of other social networks such as Twitter or Facebook to find out about new Linkedin Groups that could be useful for connecting with potential followers.
- Once you’ve found some potential matches, take a look at their member list – are there any decision-makers or influencers in the group that you want to network with? If so, it might be worth joining!
Interact With Companies & Influencers
Linkedin users with a higher number of followers tend to get more interaction and better results from their content. It’s an obvious but effective way to gain more followers — those who are already engaging with influencers and companies alike can benefit from the exposure that comes from interacting in these circles.
So what can you do to interact and expand your network? Here are a few tips for getting started:
- Share posts from brands, relevant influencers, or thought leaders you admire.
- Comment on their posts with thoughtful responses, questions, or interactions that add value.
- Reach out directly to brands or influencers whose content you like and form relationships with them.
- Connect with people in your industry at events or conferences such as webinars, podcasts, or conferences by leveraging various social media platforms like Linkedin.
- Follow and engage with groups that are relevant to your industry or interests; share content and join in on conversations as necessary.
- Use the “People You May Know” feature on Linkedin; be sure to filter through the suggestions carefully before you follow them so you don’t end up sending spammy invites!
- Re-share content from the people who have already interacted with yours; leverage the power of reciprocity!
- Be consistent in your interactions- don’t just show up for a day then disappear for months – this will only make you look inconsistent at best and spammy at worst!
Leverage Existing Relationships With Other Users
The last tip we’ll cover is leveraging existing relationships with other users. You already know some people who follow you—why not ask them to spread the word? Ask your contacts to help you promote organic growth of your followers by sharing your profile on their pages and with other followers in their network.
Not only does this help you build relationships with people outside of your own network, it helps get more eyes on your profile—which can lead to even more followers! Plus, most people are happy to help out a friend.
Here are some tips for leveraging existing relationships:
- Share something unique about yourself that sets you apart from others in the same profession.
- Ask specific contacts for help promoting your profile on their pages and networks.
- Make sure to follow everyone back who follows you, as this helps create a sense of community and shows that you’re engaged with your followers.
- Reach out to networks or organizations you’re connected with via LinkedIn or through other means; they may be willing to promote your page as well!
Buy Organic Linkedin Followers
Finally, if you really want to get a jumpstart on your Linkedin Follower Frenzy, it might be worth investing in some organic followers. Buying organic followers is different from buying fake followers because it means that you won’t be flagging any red flags with Linkedin. They are real people with real profiles, that have opted to follow your profile – so your engagement rate won’t be affected. That’s why it is highly recommendable to buy from Subscriberz.
Organic followers are usually more expensive than fake followers, but they are worth the investment since they will be more likely to engage with your content and help spread your reach. However, you need to make sure that the company you buy followers from is reputable and vetted – make sure they keep up with Linkedin’s guidelines and use safe methods of getting those followers for you.
And before you buy, always double check with customer service for the company about what their privacy rules are before handing over any money. That way, if something goes wrong, you’re protected.
When it comes to finding success on LinkedIn, it’s not about the number of followers you have, but about the quality of connections you make. Focus on growing an engaged network of followers who are genuinely interested in your brand and industry, rather than simply opting for the shotgun approach and hoping for the best.
Your followers are your network and the power behind your LinkedIn presence – use these eight strategies to make sure you’re building the right type of connections to supercharge your success on the platform. Invest in quality outreach and build relationships, rather than blindly seeking followers in the hopes of achieving quick results. Good things take time, but leveraging these strategies will help set you up for long-term success.
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