If you’re an independent artist looking for ways to get your music heard, pitching to Spotify playlists is a great place to start. But what does it mean to “pitch to Spotify playlists”? Essentially, it’s the process of connecting with playlist curators (the people who manage the playlists) and submitting your music in order to potentially get it added to the playlist. In this article, we’ll cover tips, techniques, and strategies for how to effectively pitch to Spotify playlists so that you can get your music heard by a larger audience.

Research the Playlist Curator

The first step in pitching to Spotify playlists is to do some research on the playlist curator. It’s important to understand the curator’s interests, style, and preferences so that you can tailor your pitch to what they’re looking for. You should also take a look at the type of music and genres that are featured on the playlist. This will give you an idea of what the curator is looking for and whether your music would be a good fit.

There are a few different ways to learn about the curator. You can check out their social media accounts or website, read any interviews they’ve done, and see if they’ve listed any contact information. You can also reach out directly to them via email or social media to ask questions or introduce yourself.

Create an Engaging Pitch

Once you’ve done your research, it’s time to create an engaging pitch. Your pitch should explain why your music is unique and how it fits with the playlist’s theme or genre. Be sure to include relevant details such as song titles, release dates, and any awards or accolades that you’ve received. You should also provide a brief description of your sound and any press coverage that you’ve gotten.

It’s also important to make sure that your pitch is concise and to the point. Try to keep it to one or two paragraphs so that it’s easy for the curator to read and understand. Also, be sure to proofread your pitch for any spelling or grammar mistakes.

Include Links to Your Music

When you’re pitching to Spotify playlists, it’s important to include links to your music. This will make it easier for the curator to listen to your songs and decide whether they’d be a good fit for the playlist. Make sure to provide direct links to all of your streaming platforms, such as Spotify, Apple Music, and Bandcamp.

Including links to your music also has the added benefit of making it easier for potential fans to find and listen to your songs. It’s a win-win situation for both you and the curator.

Offer Something Unique

One way to stand out from other artists who are pitching to Spotify playlists is to offer something unique. This could be a special track, remix, video, or even a free download. By providing something that is not available elsewhere, you’re giving the curator a reason to pick your song over others.

Offering something unique also gives you an advantage over other artists because it shows that you’re serious about getting your music placed on the playlist. Plus, it could help you build a relationship with the curator, which could lead to more opportunities down the line.

Follow Up

After you’ve sent your pitch, don’t be afraid to send follow-up emails or messages. This is a great way to remind the curator of your original pitch and show that you’re serious about getting your music placed on the playlist. However, it’s important to be polite and not bombard the curator with too many emails or messages.

Utilize Social Media

Social media is another great way to connect with playlist curators. Reach out to them on Twitter, Instagram, or Facebook and politely ask them to check out your music. You can also use social media to promote your music and network with other artists and industry professionals.


Finally, don’t forget to attend events and join online communities in order to network with like-minded artists and industry professionals. This is a great way to meet people who might be able to help you get your music placed on Spotify playlists. Plus, it’s a great way to make connections and grow your fan base.


Pitching to Spotify playlists can be a great way to get your music heard by a larger audience. By doing your research on the playlist curator, creating an engaging pitch, including links to your music, offering something unique, following up, using social media, and networking with other artists, you can increase your chances of getting your music placed on the playlist.

With these tips, techniques, and strategies, you’ll be well on your way to getting your music heard by a wider audience.

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By Happy Sharer

Hi, I'm Happy Sharer and I love sharing interesting and useful knowledge with others. I have a passion for learning and enjoy explaining complex concepts in a simple way.

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