As an inventor, you’ve spent countless hours developing your product, working through iterations, and perfecting it. It’s easy to overlook what may seem like a minor detail, but the importance of naming your invention cannot be overstated. Your invention’s name can influence its success or failure, it can impact brand recognition, and it can be the one distinguishing feature that sets it apart from competitors. In this article, we’ll explore the art of naming your invention, providing guidance on strategies to follow, and advice on what pitfalls to avoid.

The Art of Naming Your Invention: A Guide for Inventors

Naming your invention is an exciting step in the invention process. You’ll want a name that is memorable, catchy, and unique. A name that is so good, it resonates with your target audience, and they can’t help but share it. But the reality is that naming your invention is not easy, and it can feel daunting.

One strategy to follow when naming your invention is to keep it simple. A name that is too complicated can be challenging for customers to remember and may not convey the essence of your product. Be concise and choose a name that is easy to spell and pronounce.

Another technique to consider is to use descriptive language. This helps communicate what your product does and makes it easier for customers to discover your product. Avoid generic names that don’t convey the essence of your invention, as this can make it difficult for customers to understand its value proposition.

Finally, create a name that is catchy and memorable. You want a name that customers will associate with your product, and that stands out in their memory.

5 Proven Techniques for Naming Your Invention

There are five different strategies you can use when naming your invention. Each of these approaches has been used by successful inventors, so they are proven to work.

1. Descriptive Names

A descriptive name communicates what your product does or what problem it solves. This approach can work well for products that are specific to a particular industry or niche. For example, QuickBooks is a descriptive name for accounting software, while Lyft is a more descriptive name for a ride-hailing app.

2. Combined Names

Combining two words is a popular naming technique. By combining words, you create a unique name that is easy to remember. Examples of this are Microsoft, Netflix, and Instagram.

3. Abstract Names

Abstract names are words that don’t have an obvious connection to the product or service. These names can work well as they allow for more flexibility in branding and marketing. Examples of abstract names include Apple, Amazon, and Nike.

4. Acronyms

An acronym is a shortened form of a name or phrase. Acronyms can be useful if your product has a long name or if you want to create a name that is easy to remember. Examples of successful acronyms include IBM and GE.

5. Personal Names

Using a personal name can be effective for small businesses or products that are closely connected to their founder. For example, Levi’s is named after its founder, Levi Strauss.

The Psychology of Invention Naming: How to Choose a Name That Stands Out

The psychology of invention naming is an essential aspect of the process. Choosing the right name can evoke specific emotions and reactions from your target audience. Different types of words can elicit different emotions, so it’s essential to understand your audience and choose the right words and phrases for your product.

For example, if you’re naming a health and wellness product, choosing words related to health, vitality, and well-being can evoke positive emotions in your customers. If you’re naming a luxury product, you’ll want to choose words that convey exclusivity and luxury.

Naming Your Invention: Lessons from Successful Inventors

Learning from successful inventors can provide valuable insights into how to name your invention. One technique is to use evocative language that conveys the essence of your product. For example, the Dyson Airblade conveys the speed and power of a jet, which aligns with the product’s features.

Another strategy is to use a name that communicates your brand’s message. For instance, the Volvo name means “I roll” in Latin and echoes the company’s emphasis on safety and reliability.

The Do’s and Don’ts of Invention Naming: How to Avoid Common Pitfalls

When naming your invention, there are some common mistakes you should avoid. One mistake is creating a name that is too long or complicated. This can make it difficult for customers to remember and spell correctly. Always opt for a simple and concise name.

Another pitfall to avoid is choosing a name that is similar to existing products or trademarks. This can lead to legal troubles and may harm your brand’s reputation. Be unique and make sure to research your chosen name thoroughly before committing to it.


Naming your invention is an essential decision that will impact your product’s success. By following the strategies outlined in this article and avoiding common pitfalls, you can create a name that is memorable, catchy, and unique. Understanding the psychology of naming and learning from successful inventors can provide valuable insights into how to create an effective name for your invention. With the right name, you’ll be on your way to building a successful brand that resonates with your target audience.

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By Happy Sharer

Hi, I'm Happy Sharer and I love sharing interesting and useful knowledge with others. I have a passion for learning and enjoy explaining complex concepts in a simple way.

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