Introduction

Have you ever come across a video on Instagram that kept you watching till the very end? It was probably more than just eye-catching visuals – the music played a huge part in it. Music has become integral to Instagram videos, providing a background score that sets the mood and engages viewers. Whether you’re creating videos for personal or brand promotion, adding music can help create a more attractive and entertaining story.

Step-by-Step Tutorial on Adding Music to Instagram Videos

Instagram has its own built-in music library that lets users add music to their videos. Here’s how to add music using Instagram’s music library:

  • Open the Instagram app and tap on the camera icon in the top left corner
  • Record your video or choose one from your camera roll
  • Tap the sticker icon on the top of the screen and select the “Music” option
  • Choose a song from the library by browsing through the different categories or searching for a specific song
  • Select the part of the song you want to use and adjust the volume level as required
  • Preview the video with the chosen music and hit the share button to post the video

A couple of tips to keep in mind:

  • Choose a song that suits the mood and tone of the video
  • Make sure to select the right part of the song that works with your video – this can make a big difference in the impact of the final product
  • Adjust the volume level so that the music doesn’t overpower the video

Before you post, make sure to preview the video to ensure everything looks and sounds perfect!

Using Third-Party Apps to Add Music to Instagram Videos

If you can’t find the music you need in Instagram’s built-in music library, you can use third-party apps to add music to your videos. Here are some of the top apps:

  1. InShot: This app lets you add music to your videos and customize the layout. You can also add texts, stickers, and filters to your videos to make them more fun and engaging.
  2. VivaVideo: VivaVideo is known for its easy-to-use interface and powerful video editing capabilities. With over 1000 music choices, you can easily add music to your videos and share them on Instagram and other social media platforms.
  3. KineMaster: Kinemaster is a professional video editing app that offers a range of editing options. You can add music and sound effects, adjust the volume, and add voice-overs to your videos to enhance them.

These apps are available on both iOS and Android and are easy to use.

Significance of Adding Music to Instagram Videos

Adding music to Instagram videos can have several benefits:

  • Enhancing the Viewer’s Experience: Music can help create a more immersive viewer experience, elevating the impact of the videos and keeping viewers engaged.
  • Adding Value to Your Content: Videos with music tend to attract more viewers and are more shareable on social media platforms such as Instagram. Thus, adding music can help increase the value of your content and improve your overall social media presence.
  • Popular Types of Music to Use: Genres such as pop, hip hop, and indie that are upbeat and catchy are great for videos. However, it’s important to choose music that fits the specific message and emotion you want to convey in your video.

Showcasing Music and Artists on Instagram

Instagram’s music library has expanded to include even more music options for creators. The platform has also introduced features to help artists showcase their work.

  • Detailed Explanation of the Instagram Music Library: The Instagram library has a vast range of music categories to choose from. Every time you use a song from the library, Instagram automatically credits the artist and provides a link to their profile.
  • Opportunities for Music Artists/Creators: Instagram recently introduced a feature that allows music creators to see when their music is being used in videos. This helps them track which of their songs are popular and trending, which they can then use to their advantage.
  • Best Practices for Showcasing Music on Instagram: Creators should ensure they are using the correct credits and tags when sharing videos using music. They should also use hashtags and descriptions that are specific to their audience and help highlight the message they are trying to convey.

Collaborations and Influencer Marketing on Instagram

Collaborating with influencers can help increase brand awareness and reach on Instagram, especially through videos.

  • Influencers and Brand Managers Perspective on Using Instagram to Promote Products/Services through Videos: Collaborating with influencers helps brands reach a wider audience and drive sales. Influencers can be briefed on the brand’s message and objective, and create videos that highlight the product or service.
  • Benefits of Collaborations and Influencer Marketing: Collaborating with an influencer allows a brand to tap into their audience and gain more followers. Influencers bring their own creative flair to their videos and can help make a brand’s message go viral.
  • Tips to Improve Brand Awareness through Videos with Music: Brands should ensure the music they choose is appropriate for their brand and aligns with their brand message and values. They should also use relevant hashtags and descriptions to make it easier for viewers to find and connect with their content.

The Impact of Instagram Filters and Music Combinations

Filters and Music can work together to emphasize the message and theme of your videos, ultimately contributing to a more engaging viewer experience.

  • Explanation of Filters: Instagram filters are used to manipulate the color and contrast of images and videos, creating a range of visual effects. Filters can help videos feel more stylized and professional, helping them stand out.
  • How Music and Filters Can Go Together: Combining the right filter with the appropriate music creates a cohesive visual and auditory experience. For example, a vintage-style filter would work well with an old-timey piano piece, while a contemporary filter would match with pop and hip-hop music.
  • Best Filter and Music Combinations: Popular filter and music combinations include a black-and-white filter with classical music, or a warm-toned filter with acoustic guitar music. Experimenting with different combinations is key to finding the right ones for your brand message and audience.

Conclusion

Adding music to Instagram videos is a powerful way to enhance storytelling and engage viewers. In this article, we’ve covered the step-by-step process of adding music on Instagram, using third-party apps, showcasing music and artists, influencer marketing, and the impact of Instagram filters and music combinations. Experiment with different types of music and visual styles to create videos that resonate with your brand message, and always remember to preview before posting to ensure everything is in perfect order.

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By Happy Sharer

Hi, I'm Happy Sharer and I love sharing interesting and useful knowledge with others. I have a passion for learning and enjoy explaining complex concepts in a simple way.

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