How Much Does MrBeast Make a Video? Exploring His Revenue Streams and Earnings Potential

Jimmy Donaldson, better known as MrBeast, is a YouTube sensation with over 64 million subscribers and a net worth of $16 million. He’s known for his outrageous stunts, philanthropic efforts, and unique approach to content creation that keeps his audience engaged and entertained. But just how much does MrBeast make per video? In this article, we’ll explore his revenue streams, earnings potential, and factors that contribute to his success.

Revenue Streams

MrBeast’s revenue streams come from various sources, including ads, sponsorships, merch sales, and brand partnerships. YouTube allows creators like MrBeast to monetize their content by running ads on their videos. Additionally, MrBeast has secured sponsorships from big-name companies, such as Honey, SeatGeek, and Quidd, to promote their products or services to his audience. Merchandise sales also contribute to his income, with MrBeast selling branded hats, shirts, and hoodies on his website. Lastly, brand partnerships, such as his partnership with the mobile game RAID: Shadow Legends, allow MrBeast to expand his reach and increase his income.

These revenue streams work on a pay-per-click (PPC) or pay-per-view (PPV) basis. For example, MrBeast would earn money from the ads displayed on his video if a viewer clicks on the ad or if the ad has been viewed for a certain amount of time. Sponsorships and brand partnerships also pay based on the number of views or clicks generated through the promotion.

MrBeast has been successful in securing sponsorships and partnerships because of his massive reach and engagement on YouTube. He has a loyal fanbase that supports him and is willing to try the products he promotes.

Earnings Per Video

To estimate how much MrBeast makes per video, we need to examine his average views per video and estimated cost per mille (CPM), which is the cost per thousand ad views. According to Social Blade, MrBeast’s estimated CPM ranges from $5 to $10, which is higher than the average CPM of $1 to $3 for most YouTube creators.

MrBeast’s videos average around 10 million views per video, meaning he potentially earns between $50,000 and $100,000 per video from ad revenue alone. This doesn’t include revenue generated from sponsorships, merch sales, and brand partnerships, which can add significant income to his overall earnings.

MrBeast posts new videos every few days, which allows him to consistently generate income from his content. This frequency of uploads can translate to a higher earning potential per month compared to creators who post less frequently.

Comparison to Other YouTubers

MrBeast’s unique content and approach to YouTube has allowed him to stand out in his niche and generate a high income compared to other YouTubers. For example, fellow YouTuber Casey Neistat, who creates similar vlogs and challenges, has an estimated net worth of $25 million, but his average views per video are around 1 million, significantly lower than MrBeast’s.

Other popular YouTubers in MrBeast’s niche, such as PewDiePie and Shane Dawson also have high net worths, but their content has evolved over the years to include more long format videos and documentary-style content. MrBeast, on the other hand, has found a niche in creating short-form, highly-engaging videos that allow him to earn more income per video.

Philanthropy and Earnings

MrBeast is known for his philanthropic efforts, which include donating money to various charities and organizations. His philanthropy serves a dual purpose: it helps those in need, and it also improves his brand image. Fans are drawn to his charitable efforts, which in turn, increases his audience and income potential.

Although his philanthropic efforts do take away from his overall income, it’s clear that MrBeast sees the value in giving back and creating positive change in the world. Examples of specific donations MrBeast has made include $100,000 to a homeless shelter, $1 million to plant trees, and $70,000 to give away to his viewers.

Brand Partnerships

MrBeast’s brand partnerships also contribute significantly to his overall income and reach. He has worked with various companies and brands to promote their products or services to his audience. His partnerships with companies such as Honey and Quidd have been successful in reaching his audience and generating income for both parties.

MrBeast states that he only partners with brands he believes in and ones that align with his values. This helps him build trust with his audience and maintain his brand image as a genuine and authentic creator.

Factors and Earning Potential

MrBeast’s unique content and approach to YouTube, combined with his consistent output, have contributed to his success and high earning potential. He’s been able to maintain a loyal fanbase and expand his reach through various revenue streams such as ads, sponsorships, merch sales, and brand partnerships. Additionally, his philanthropic efforts have improved his brand image and increased his audience engagement.

The future of MrBeast’s earning potential looks bright, as long as he continues creating engaging and unique content that keeps his audience coming back for more.


Overall, MrBeast’s estimated earnings per video range from $50,000 to $100,000 from ad revenue alone. This doesn’t include revenue from sponsorships, merch sales, and brand partnerships, which can add a significant amount to his total income. MrBeast’s unique content and approach to YouTube, combined with his philanthropic efforts and brand partnerships, contribute to his overall success and high earning potential.


  • Social Blade, “MrBeast,”
  • Forbes, “YouTuber MrBeast, Who Gave Away Millions While Building A $24 Million Business, Is Launching A Financial Education App,” https://www.forbes.

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By Happy Sharer

Hi, I'm Happy Sharer and I love sharing interesting and useful knowledge with others. I have a passion for learning and enjoy explaining complex concepts in a simple way.

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