Introduction
The term “YouTuber” has become increasingly popular in recent years, as more and more people join the platform to share their videos with the world. But how much does a YouTuber actually make? This article will explore the various ways a YouTuber can make money, including ad revenue, sponsorship deals, merchandise sales, subscription income, crowdfunding contributions, investment opportunities, and tax returns.
Analyzing the YouTuber’s Ad Revenue
Ad revenue is one of the most common ways for a YouTuber to make money. Ads are displayed before, during, or after a video, and the YouTuber receives a portion of the revenue from each ad.
In order to calculate ad revenue, you need to know two things: how many views the video has received, and the average cost per thousand impressions (CPM) for that video. CPM is the amount an advertiser pays for every thousand views of an ad. The higher the CPM, the more money the YouTuber makes per view.
For example, YouTube star PewDiePie earned $15 million in ad revenue in 2017. His videos have been viewed over 19 billion times, and the average CPM for his videos was around $7.50.
Investigating the YouTuber’s Sponsorship Deals
Another way for a YouTuber to make money is through sponsorship deals. This involves partnering with a brand or company and promoting their products or services in exchange for payment.
Finding and negotiating sponsorship deals can be a challenge for some YouTubers, especially those who are just starting out. However, there are resources available to help them find potential sponsors and negotiate the best deal.
One of the most successful YouTubers in terms of sponsorship deals is Lilly Singh. She has partnered with numerous brands, including CoverGirl and Microsoft, and earned an estimated $10 million from her sponsorships in 2018.
Examining the YouTuber’s Merchandise Sales
Selling merchandise is another popular way for YouTubers to make money. Popular items include t-shirts, mugs, hats, and stickers.
Creating and marketing merchandise can be time-consuming, but it can be a great way to build a loyal following and increase earnings. YouTubers should focus on creating quality products that their fans will love, and use social media platforms to promote their merchandise.
YouTube star Markiplier earned an estimated $11 million in merchandise sales in 2018. He focuses on creating high-quality products, and uses his social media accounts to advertise and promote his merchandise.
Calculating the YouTuber’s Subscription Income
Subscription income is another way for YouTubers to make money. They can offer exclusive content and perks to subscribers in exchange for a monthly fee.
Calculating subscription income is relatively simple. You just need to know how many subscribers the YouTuber has and the amount they charge for each subscription. For example, if a YouTuber has 100 subscribers paying $5 per month, their subscription income would be $500 per month.
YouTube star Jacksepticeye earned an estimated $8 million in subscription income in 2018. He offers exclusive content to his subscribers, and charges $4.99 per month for access to his channel.
Estimating the YouTuber’s Crowdfunding Contributions
Crowdfunding is another option for YouTubers who want to make money. This involves setting up a campaign on a crowdfunding platform, such as Kickstarter or GoFundMe, and asking fans to contribute money to support the YouTuber’s projects.
Setting up a crowdfunding campaign can be time-consuming, but it can be a great way to raise funds for projects or causes that the YouTuber cares about. YouTubers should create a compelling campaign page and use social media to promote it.
YouTube star Jenna Marbles earned an estimated $1 million in crowdfunding contributions in 2018. She set up a campaign on Kickstarter to fund a project she was passionate about, and used her social media accounts to promote it.
Assessing the YouTuber’s Investment Opportunities
Some YouTubers also make money by investing in stocks, bonds, mutual funds, and other financial instruments. Investing can be a great way to grow your wealth, but it comes with risks. YouTubers should do their research and consult with a financial advisor before making any investments.
YouTube star Logan Paul earned an estimated $3 million from investments in 2018. He consults with a financial advisor regularly, and makes sure to diversify his portfolio to reduce his risk.
Reviewing the YouTuber’s Tax Returns
Finally, reviewing the YouTuber’s tax returns can give you an idea of how much they are making. Tax returns provide detailed information about the YouTuber’s income, expenses, and deductions.
Reading and understanding tax returns can be complicated, so it’s best to consult with an accountant if you need help.
YouTube star Shane Dawson earned an estimated $12 million in 2018. According to his tax returns, he earned $3 million in ad revenue, $4 million in sponsorship deals, $3 million in merchandise sales, and $2 million in subscription income.
Conclusion
This article explored the various ways a YouTuber can make money, including ad revenue, sponsorship deals, merchandise sales, subscription income, crowdfunding contributions, investment opportunities, and tax returns. While it’s impossible to say exactly how much a YouTuber makes, these methods can give you an idea of their earning potential.
It is clear that becoming a successful YouTuber takes hard work, dedication, and creativity. With the right strategy and enough determination, anyone can make money as a YouTuber.
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